Meet our founder, Jacinda
Welcome to boulevard kids, where innovation meets dedication. I'm Jacinda, the Founder and CEO. From the inception of our company, my vision has been to create a space where creativity and technology converge to solve real-world problems and enhance everyday lives.
With a background in Interior Design have always been passionate about stunning interiors. This passion drove me to start boulevard kids, aiming to build not just a business, but a community where ideas flourish and excellence is the standard.
Every product we develop, and every service we offer, is a testament to our commitment to quality, integrity, and customer satisfaction. Our team, a diverse group of talented individuals, shares this commitment, and together, we strive to exceed your expectations and set new standards in our industry. We believe in the power of collaboration, the importance of innovation, and the value of trust. We are here to listen, to learn, and to lead, ensuring that we continuously evolve to meet your needs and aspirations.
As a Mum of two beautiful daughters Jacinda understands the importance of providing parents with the ultimate peace of mind.
Thank you for being a part of our journey. We look forward to achieving great things together!
THE BEGINNING
boulevard kids was founded with a vision to create beautifully crafted nursery furniture that seamlessly blends style with functionality. Inspired by international design trends, Jacinda’s travels around the globe allowed her to see firsthand the innovative and elegant nursery furniture available in other countries. Motivated to bring these designs back to New Zealand, she aimed to share this inspiration with friends, family, and clients.
Our inaugural collections—Sienna, Milla, and Benson exemplified our commitment to quality and design excellence.
WELCOMING ARABELLA
This year holds special significance for our founder, Jacinda, as she welcomed her first daughter, Arabella, into the world. This personal milestone profoundly deepened her understanding of the needs of growing families, inspiring new innovations in our product offerings. Jacinda's journey into motherhood has enriched our perspective, allowing us to create even more thoughtful and functional designs that cater to the evolving needs of parents and their little ones.
EXPANSION AND RECOGNITION
Our dedication to craftsmanship and customer satisfaction earned us recognition in the nursery furniture industry.
As demand grew, we expanded our product line to include a mattress designed especially for us by Sleepyhead and a range of cotton percale cot bedding.
WELCOMING AGUSTINA AND EMBRACING MOTHERHOOD
With the birth of our second daughter, Agustina, came a renewed commitment to family and motherhood. Recognising the importance of balance, Jacinda took a step back from the business to prioritise the joys and responsibilities of raising two beautiful daughters.
RELAUNCH OF BOULEVARD KIDS
In 2020, we embarked on an exciting journey of renewal and reinvigoration with the relaunch of boulevard kids. Building upon our rich heritage and commitment to excellence, we introduced fresh designs, enhanced features, and an even greater focus on sustainability and customer satisfaction.
SUSTAINABILITY COMMITMENT
Embracing our responsibility to the environment and future generations, we implemented sustainable practices in our
manufacturing process. From eco-friendly materials to energy-efficient production methods, we strive to minimise our ecological footprint while delivering exceptional products.
DIGITAL TRANSFORMATION
In response to the evolving needs of our customers, we embarked on a digital transformation journey, enhancing our
online presence and customer experience. Through our website and social media channels, we connect with parents worldwide, providing inspiration and support for creating nurturing nursery environments.
COMMUNITY ENGAGEMENT
Amidst global challenges, we reaffirmed our commitment to supporting families in need. Through partnerships with charitable organisations, we donate nursery furniture to underserved communities, empowering parents to provide a safe and loving space for their little ones.
INSPIRING THE NEXT GENERATION AND SUPPORT
As we continue to grow and innovate, our passion for crafting exceptional nursery furniture remains unwavering. With a steadfast focus on quality, sustainability, and customer satisfaction, we are dedicated to inspiring and supporting families on their journey of parenthood for years to come.
Our dedication to safety is still paramount. We continually keep ahead of safety standards as set out by New Zealand and Australia, ensuring that our products provide the utmost security and peace of mind for your family.
OUR PROMISE
It's important to us to be totally transparent about our products - if we can't answer all your questions about a material, we won't use it. All the materials we use are as natural as possible and sustainable - and we do everything we can to make sure that workers involved in the process are treated fairly and ethically!
To discover more about the materials we manufacture from, please find the small selection of FAQs below which delve into our manufacturing process, sustainable approach, the stringent testing process we use exceeding standards the industry, and much more.
Absolutely. All our bedding materials are made from hypoallergenic, organic cotton and are free from harmful chemicals to ensure the safety and comfort of your baby.
Our baby blankets are made from 100% organic cotton, bamboo, or a cotton-bamboo blend, ensuring they are soft, breathable, and gentle on your baby's skin.
Our nursery furniture is crafted from high-quality, sustainable materials such as solid wood, non-toxic paints, and finishes to ensure both durability and safety for your little ones.
OUR MATERIALS
OUR SUSTAINABILITY FOCUS