LOVED BY PARENTS
Best sellers
Beautifully designed. Made for real life.
The Abella Cot brings together timeless design, everyday practicality and the safety parents expect. With two mattress heights and the option to convert to a toddler bed, it's designed to grow with your little one, from those first sleepy nights into the toddler years.
Meet Jacinda
I started boulevard kids because finding beautiful, genuinely safe nursery furniture in New Zealand was harder than it should be. As a mum of two, I wanted nursery furniture I could trust in my own home, beautifully designed, thoughtfully made and with safety at its heart.
— Jacinda, Founder
SAFETY & PARENTING NEWS
From the boulevard journal
Nursery advice, buying guides and parenting tips from boulevard kids.

Choosing Your Baby’s Name: How Do You Know You’ve Got It Right?
There’s something incredibly special — and quietly overwhelming — about choosing your baby’s name. It’s one of the very first decisions you make as a parent. A name that will be whispered in sleepy...
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The Ultimate Guide to Choosing the Perfect Baby Blanket
When it comes to creating a cosy, safe, and beautiful nursery, few items are as timeless and essential as the baby blanket. More than just a piece of fabric, the right blanket offers warmth, comfor...
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Must-Have Items for a Functional Baby Room: Essentials for a Calm, Safe & Stylish Space
Bringing a newborn home is one of life’s most precious moments—but let’s be honest, it also comes with a lot of gear. As a parent of a newborn and someone who writes professionally about baby produ...
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