This Week’s Most-Loved
Baby Blankets
Midwife Approved
boulevard kids
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NEW ARRIVALS
COMING SOON NEW MERINO BLANKETS
Indulge your baby in the luxury they deserve with our Cotton Baby Blanket. Shop now and experience the difference!
Shop now
COLLABORATION
Growbright Airnest
The Ultra-breathable, 100% Washable Cot Mattress Built On A Nest Of Air By Growbright
Baby Cot
Where safety meets style — and dreams begin! Crafted from premium materials with a timeless design, the Abella Cot is more than just a nursery centrepiece — it’s peace of mind for parents who value both beauty and security.
Expertly built with non-toxic finishes and sturdy construction.
Designed for longevity, from newborn to toddler stage.
Loved by parents across New Zealand and Australia.
Dresser & Topper Set
Transform your bedroom into a sanctuary of style and organisation with our exquisite Dresser & Topper Set. Crafted with meticulous attention to detail, this set combines timeless elegance with functional design.
The spacious dresser offers ample storage for your clothing and accessories, while the matching topper adds a touch of sophistication and versatility. Elevate your space with this chic ensemble, where form meets function in perfect harmony.
Shop the Abella Dresser Now
Changing Pad
Introducing our custom-fit changing pad, designed exclusively boulevard kids changing tables. This pad offers a snug fit and easy installation, ensuring hassle-free nappy changes.
With a soft and waterproof surface, cleanup is a breeze, while contoured edges provide added safety.
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From The boulevard Journal
The Ultimate Guide to Choosing the Perfect Baby Blanket
When it comes to creating a cosy, safe, and beautiful nursery, few items are as timeless and essential as the baby blanket. More than just a piece of fabric, the right blanket offers warmth, comfor...
Read more
Must-Have Items for a Functional Baby Room: Essentials for a Calm, Safe & Stylish Space
Bringing a newborn home is one of life’s most precious moments—but let’s be honest, it also comes with a lot of gear. As a parent of a newborn and someone who writes professionally about baby produ...
Read more
Baby Bedding in New Zealand: What’s Too Hot, Too Cold—and Just Right?
As the days grow shorter and the temperature drops, every new parent wants to make sure their little one is warm and safe—especially at night. But with so much advice out there, and our unique clim...
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RESTFUL SLEEP FOR YOU & BABY
Introducing our exquisite muslin baby bedding collection, crafted with utmost care and comfort to cradle your little one in pure softness and luxury. Made from premium-grade muslin fabric, renowned for its breathability and gentle touch. Designed to cocoon your baby in a cloud of tranquility for a restful night's sleep.
Mum and Founder
Meet Jacinda
Welcome to boulevard kids, where innovation meets dedication. I'm Jacinda, the Founder and CEO. From the inception of our company, my vision has been to create a space where creativity and technology converge to solve real-world problems and enhance everyday lives.
With a background in Interior Design have always been passionate about stunning interiors. This passion drove me to start boulevard kids, aiming to build not just a business, but a community where ideas flourish and excellence is the standard.
As a Mum of two beautiful daughters Jacinda understands the importance of providing parents with the ultimate peace of mind. Thank you for being a part of our journey. We look forward to achieving great things together!
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