Privacy Policy
Effective Date: 01 SEPTEMBER, 2025
boulevard kids (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit www.boulevardkids.co.nz (the “Site”) or make a purchase.
By using our Site or purchasing from us, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect personal information to provide our products and services, improve your experience, and comply with legal obligations.
a) Device Information
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Examples: Web browser version, IP address, time zone, cookie data, pages visited, search terms, interaction with the Site.
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Purpose: To load the Site correctly, analyze usage, and optimize your experience.
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Source: Collected automatically via cookies, logs, pixels, or tags.
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Sharing: Shared with our service provider, Shopify, for site operation and analytics.
b) Order Information
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Examples: Name, billing/shipping address, payment information, email, phone number.
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Purpose: To fulfill orders, process payments, arrange shipping, provide invoices, communicate about orders, and prevent fraud.
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Source: Collected directly from you.
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Sharing: Shared with Shopify to process payments and manage orders.
c) Customer Support Information
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Examples: Modifications to the above or additional information you provide.
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Purpose: To respond to inquiries or provide assistance.
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Source: Collected directly from you.
2. Children
Our Site is not intended for individuals under 18. We do not knowingly collect personal information from children. If you believe your child has provided us with personal information, please contact us to request deletion.
3. How We Use Your Information
We use your personal information to:
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Process orders, payments, and shipping.
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Provide customer service and support.
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Send updates, promotions, or relevant information (if consented).
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Prevent fraud or unauthorized transactions.
4. Sharing Personal Information
We share personal information only to:
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Shopify (our store platform) to process orders and payments.
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Comply with legal obligations or protect our rights.
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Service providers assisting with marketing, advertising, or analytics.
Targeted Advertising:
We may use Google Analytics, Facebook, or other platforms to understand usage and provide relevant ads. You can opt out:
5. Cookies
Cookies enhance your experience by remembering preferences and interactions.
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Types: Functional, performance, advertising, social media/content.
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Duration: Session cookies last until you close your browser; persistent cookies last up to 2 years.
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Control: You can manage or block cookies via your browser (www.allaboutcookies.org).
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Blocking cookies may affect site functionality or personalization.
6. Do Not Track
Our Site does not respond to “Do Not Track” browser signals due to inconsistent industry standards.
7. Retention
We retain personal information for as long as necessary to fulfill orders, comply with legal obligations, or provide our services. You may request deletion by contacting us.
8. GDPR & EEA Residents
If you are in the EEA, we process your data based on:
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Consent, contract performance, legal obligations, vital interests, public task, or legitimate interests.
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You have the right to access, correct, or erase your data and object to certain processing.
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We do not perform fully automated decisions that have legal or significant effects.
9. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, technology, or legal obligations. We encourage you to check this page regularly.
10. Contact Us
For questions, concerns, or complaints regarding your personal information, please contact:
Email: customerservice@boulevardkids.co.nz
If you are unsatisfied with our response, you may contact the relevant data protection authority in your country.